Who We Are
Abad Pakistan is a public-interest digital media and capacity building platform committed to responsible journalism, media education, and inclusive storytelling. We focus on educating audiences, shaping perspectives, and amplifying underreported issues rather than competing in the race to break news.
Abad Pakistan operates under its parent company Abad Vision (SMC-PVT) Ltd, with a mission to strengthen ethical journalism and contribute to a more informed, inclusive, and aware society in Pakistan.
What We Do
At Abad Pakistan, we produce context-driven journalism that informs, educates, and encourages critical thinking. Our work goes beyond headlines and focuses on explaining issues, offering perspectives, and highlighting solutions.
OuOur core areas of work include:
- Public-interest journalism aligned with the Sustainable Development Goals (SDGs)
- Human rights reporting, with a focus on dignity, equity, and justice
- Environmental and climate journalism, highlighting local challenges and solutions
- Stories of persons with disabilities and other marginalised communities
- Educational and explanatory content that helps audiences understand complex social, political, and development issues
We believe journalism should not only report events, but also build understanding and awareness.
Our News Philosophy
Abad Pakistan does not operate as a breaking-news platform. Instead, our newsroom prioritizes:
- Accuracy over speed
- Context over sensationalism
- Education over noise
Our content is designed to provide depth, perspective, and insight, enabling audiences to better understand the realities shaping society.
Abad Pakistan Academy
The Abad Pakistan Academy is the educational and capacity-building arm of Abad Pakistan. Through structured programs, workshops, and fellowships, the Academy supports the professional growth of young journalists and media practitioners across Pakistan.
Our flagship initiative, the Abad Pakistan Fellowship, offers practice-based learning in:
- Responsible journalism and fact-checking
- Digital rights and ethical reporting
- Mobile journalism, data journalism, and public-interest storytelling
- Reporting on marginalised communities and environmental issues
The Academy is dedicated to nurturing journalists who are skilled, ethical, and socially responsible.
Our Vision
To build a media ecosystem in Pakistan that is ethical, inclusive, informed, and impactful, where journalism serves the public interest and contributes to positive social change.
Our Mission
- To promote responsible and ethical journalism grounded in accuracy and public interest
- To educate audiences through contextual and perspective-driven reporting
- To amplify voices of marginalised and underrepresented communities
- To support young journalists through training, mentorship, and fellowships
- To align media practices with sustainable development and human rights values